South Africa: Spotify data reveals surge in sad song streams during Valentine’s week

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While Valentine’s Day is synonymous with love and romance, new data from Spotify suggests that for many South Africans, heartbreak is the true soundtrack of the season. Over the past three years, the streaming platform has recorded a dramatic surge in the consumption of heartbreak anthems during Valentine’s week (February 13–15), signalling a growing trend of listeners turning to music to process love and loss.

According to Spotify’s latest insights, streams of heartbreak songs in South Africa have soared by a staggering 116% since 2022. But the most eye-catching statistic? A 532% increase in male listeners streaming heartbreak tracks, reflecting a shift in how men engage with emotional expression through music. Female listeners have also embraced the trend, with a 711% rise in sad song streams.

Peak listening times for these emotional anthems fall between 4 PM and 6 PM, suggesting that as the day winds down, so do the emotional defences—prompting people to seek solace in music.

So, what’s topping the heartbreak charts? Here are South Africa’s top ten most-streamed heartbreak songs on Spotify over the past three Valentine’s weeks:

Adele – Easy On Me

Lewis Capaldi – Someone You Loved

GIVĒON – For Tonight

John Legend – All of Me

Lauren Spencer Smith – Fingers Crossed

Tate McRae – you broke me first

Olivia Rodrigo – drivers license

Lloyiso – Seasons

GIVĒON – Heartbreak Anniversary

James Arthur – Say You Won’t Let Go

With a mix of global powerhouses like Adele and Lewis Capaldi alongside South African talent Lloyiso, the list proves that heartbreak is a universal experience, transcending borders and cultures.

The sharp rise in heartbreak song streams suggests that music is more than just a background melody—it’s a companion through the highs and lows of love. Whether processing a breakup or indulging in a moment of bittersweet nostalgia, South Africans are increasingly turning to Spotify’s heartbreak anthems to find connection, catharsis, and closure.

So, while chocolates and roses may define Valentine’s for some, for others, it’s a playlist of melancholic melodies that speaks the loudest.

Experience the full range of emotions this Valentine’s Day 2025, from joyous love to poignant heartbreak. Dive into Spotify Africa’s End In Tears for the ultimate heartbreak songs or set the mood with 100 Best African Love Songs.

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